Brand Integrity

This book examines the different types of modern contraband activities, including counterfeiting, diversion of genuine products, and sales in so-called "gray markets." It discusses why and how products have become a part of the contraband trade, and it explores the specific private and public enforcement strategies that may be used to combat the unlawful trafficking in consumer goods.

ISBN10:	1616320885
ISBN13:	9781616320881
Number Of Pages:	187
Publication Date:	20120416
Publisher:	National Book Network
Binding:	Paperback

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