Brand Slam

A wake-up call for CEOs and product managers alike, Delano debunks overwrought strategic planning and loads your bases for the chance at a brand slam hit out of the marketing ballpark. Case studies and personal experience round out this remarkable call to action.

ISBN10:	0867308478
ISBN13:	9780867308471
Number Of Pages:	224
Publication Date:	20010427
Publisher:	National Book Network
Binding:	Hardback

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SKU: 9780867308471

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