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Canadian Pacific

Canadian Pacific

An unprecedented look at Canada's history presented in a spectacular, colorful book The history of Canada is inseparable from the history of Canadian Pacific. The company’s advertising and publicity strategies and their influence on the country’s perception can be regarded as a very early example of the concept of nation branding. The deep interdependence between a private company’s economic and strategic interests and a newly formed nation’s identity makes this arrangement unique.
ISBN10: 3981655044
ISBN13: 9783981655049
Number Of Pages: 384
Publication Date: 20151101
Publisher: National Book Network
Binding: Hardback
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SKU: 9783981655049
$70.00
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Savings $28.00 [40%]
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