Conducting Research Surveys Via E-Mail and The Web
Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.
| ISBN10: | 0833031104 |
| ISBN13: | 9780833031105 |
| Number Of Pages: | 112 |
| Publication Date: | 20020304 |
| Publisher: | National Book Network |
| Binding: | Paperback |
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