Conducting Research Surveys Via E-Mail and The Web

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.
ISBN10: 0833031104
ISBN13: 9780833031105
Number Of Pages: 112
Publication Date: 20020304
Publisher: National Book Network
Binding: Paperback
SKU: 9780833031105
$22.00
$13.20
Savings $8.80 [40%]