Direct Mail in the Digital Age

Direct Mail in the Digital Age shows that in the digital age, direct mail might be the perfect tool for small-business owners to capture their customers' attention. The saturation of email and digital marketing means that small-businesses must create integrated marketing plans which include direct mail. The author shows them how to compare direct mail to other marketing possibilities, and plan cost-effective direct mail strategy which will pack a punch into their marketing campaigns.
ISBN10: 1770400710
ISBN13: 9781770400719
Number Of Pages: 168
Publication Date: 20110516
Publisher: National Book Network
Binding: Paperback
SKU: 9781770400719
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