Direct Mail in the Digital Age
Direct Mail in the Digital Age shows that in the digital age, direct mail might be the perfect tool for small-business owners to capture their customers' attention. The saturation of email and digital marketing means that small-businesses must create integrated marketing plans which include direct mail. The author shows them how to compare direct mail to other marketing possibilities, and plan cost-effective direct mail strategy which will pack a punch into their marketing campaigns.
| ISBN10: | 1770400710 |
| ISBN13: | 9781770400719 |
| Number Of Pages: | 168 |
| Publication Date: | 20110516 |
| Publisher: | National Book Network |
| Binding: | Paperback |
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