You have no items in your shopping cart.
Menu
Enlisting Madison Avenue

Enlisting Madison Avenue

Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.
ISBN10: 0833041568
ISBN13: 9780833041562
Number Of Pages: 240
Publication Date: 20070615
Publisher: National Book Network
Binding: Paperback
Be the first to review this product
SKU: 9780833041562
$30.00
$18.00
Savings $12.00 [40%]
Information
Customer service
Copyright © 2026 Nataraj Books. All rights reserved.
Powered by nopCommerce