Experimental Design

How does visual creativity arise in the first place and how can visual methods be developed and applied in the production of ideas and variety? For over two decades the authors have searched, collected and produced work dealing with their understanding of how experimental design can be created by using methodical design processes. This book is the result of their researches, presenting a wide variety of methods and procedures. Spanning from historic works of artists such as Monet, Jawlensky and Picasso and contemprary designers such as Buetti, Kieser or Sagmeister, they show numerous parallels from completely different areas of activity including advetising, produt design, poster art, the fine arts and the sciences. The book is an impluse giver and demonstrates once again that creativity is frequently based firmly on methods, which in turn it also promotes.