Failure is Not an Option

A Developer’s Unconventional Wisdom.

"If Edna Ferber had wanted to write a real life story on the history of economic growth in West Texas, her book Giant would have been about Delbert McDougal... " 
- from the foreword by Coach Bob Knight

In this Horatio Alger business story, Delbert McDougal started his own company with a $10,000 loan, followed by many evenings and weekends renting and maintaining a small apartment complex.

Over the next twenty five years, McDougal built a multi-million dollar apartment, property development, construction, and realty corporation. The culmination of McDougal's success can be seen in the transformation of the North Overton neighborhood in Lubbock Texas, described as the largest privately-financed urban renewal project in America. His ability to succeed in the face of man), setbacks is a model for any business person, from the sole proprietor to the corporate president.