Gastronomy, Tourism and the Media

This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.

ISBN10:	1845415744
ISBN13:	9781845415747
Number Of Pages:	256
Publication Date:	20160715
Publisher:	National Book Network
Binding:	Hardback

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SKU: 9781845415747

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