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Graphis Ally and Gargano

Graphis Ally and Gargano

Amil Gargano chronicles 46 advertising case studies created by the most successful ad agency of the 1960s: Ally & Gargano. Their history begins with a then unknown import, Volvo, and reveals the strategy that helped establish it as an international icon. The book follows Ally & Gargano as they use daring strategies to change the perceptions of corporations IBM and Travelers Insurance; reestablish Pan Am’s worldwide leadership; transform Saab to national status; and create memorable ads for many other clients, including Dunkin’ Donuts, Timberland, Calvin Klein, Time magazine and Polaroid.
ISBN10: 1932026614
ISBN13: 9781932026610
Number Of Pages: 584
Publication Date: 20100401
Publisher: National Book Network
Binding: Hardback
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SKU: 9781932026610
$110.00
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