Inside City Tourism

This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.

ISBN10:	1845411706
ISBN13:	9781845411701
Number Of Pages:	192
Publication Date:	20110221
Publisher:	National Book Network
Binding:	Paperback

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SKU: 9781845411701

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