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Margaret Mitchell's Gone With the Wind

Margaret Mitchell's Gone With the Wind

This book presents the first comprehensive overview of how this iconic novel became an international phenomenon that has managed to sustain the public's interest for 75 years. It tells how Mitchell's book was developed, marketed, distributed, and otherwise groomed for success in the 1930s—and the savvy measures taken since then by the author, her publisher, and her estate to ensure its longevity.
ISBN10: 1589796926
ISBN13: 9781589796928
Number Of Pages: 432
Publication Date: 20120616
Publisher: National Book Network
Binding: Paperback
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SKU: 9781589796928
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