Marketing National Parks for Sustainable Tourism

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.
ISBN10: 1845415574
ISBN13: 9781845415570
Number Of Pages: 168
Publication Date: 20160204
Publisher: National Book Network
Binding: Paperback
SKU: 9781845415570
$39.95
$23.97
Savings $15.98 [40%]