Marketing Training Programs

This issue adapts the analysis, design, development, implementation, and evaluation (ADDIE) template to marketing. It explains the six steps trainers need to successfully market their programs: conduct a needs and situation analysis, prepare a marketing strategy plan, design promotional material, produce the material, distribute material, and evaluate the effectiveness of the marketing.
ISBN10: 1562862650
ISBN13: 9781562862657
Number Of Pages: 16
Publication Date: 20060306
Publisher: National Book Network
Binding: Paperback
SKU: 9781562862657
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