M-commerce

Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus there are real life case studies and expert tips about how to integrate m-commerce into a multichannel business strategy.
ISBN10: 1854586793
ISBN13: 9781854586797
Number Of Pages: 288
Publication Date: 20120116
Publisher: National Book Network
Binding: Paperback
SKU: 9781854586797
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