Million Dollar Mailings

Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

ISBN10:	1566251621
ISBN13:	9781566251624
Number Of Pages:	532
Publication Date:	19970430
Publisher:	National Book Network
Binding:	Hardback

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SKU: 9781566251624

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