Publishing and Marketing in the Digital Age

Though the term Electronic Age might harken back to a time that makes the Jetson’s seemed futuristic, there is no doubt that this millennium is anything but. New developments and platforms present themselves every time you open a tab in your browser. New software, programs, media, and search engine optimization algorithms make it hard to keep up in the digital world. Debbie Elicksen has built a career on pioneering digital content for marketing and publishing strategies. Recognized as a visionary for her use of trans-media, this book joins her long list of titles already popular for helping to usher in out-of-the-box thinking for publishing and marketing in today’s digital-based marketplace.