Small Is the New Big

ISBN10:	1598870564
ISBN13:	9781598870565
Publication Date:	20060724
Publisher:	Workman
Binding:	CD-Audio

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SKU: 9781598870565

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Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.