Urban Destination Marketing in Contemporary Europe

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

ISBN10:	1845414934
ISBN13:	9781845414931
Number Of Pages:	192
Publication Date:	20150215
Publisher:	National Book Network
Binding:	Hardback

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SKU: 9781845414931

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